PPC Audit Services

Who This Is For

This service is for:

• Accounts spending $2k+/mo on Google Ads
• Agencies needing a second set of eyes on client accounts
• Businesses with rising CPA or flat ROAS that can’t explain the trend

This is NOT for:

• Brand new accounts with no performance history
• “Set it and forget it” setups with no intent to act on findings

The Problem

If you’re seeing:

• Rising CPC with no performance lift
• Declining conversion rates across campaigns
• Inconsistent lead quality month over month
• Campaigns that “look fine” in the dashboard but won’t scale

You don’t need tweaks. You need a full audit.

What a PPC Audit Actually Covers

Account Structure

• Campaign segmentation and organization
• Search vs Performance Max balance
• Budget allocation across campaigns and priorities

Keyword + Search Terms

• Wasted spend from poor match types or irrelevant queries
• Missing intent coverage and keyword gaps
• Negative keyword gaps letting junk traffic through

Ad Copy + Messaging

• Alignment between ad copy and searcher intent
• Weak CTR drivers — headlines, descriptions, and extensions
• Stale creative that hasn’t been refreshed or tested

Landing Pages

• Message match between ad and landing page
• Friction points in the user flow
• Conversion blockers — forms, load speed, mobile experience

Tracking + Data Integrity

• GA4 vs Google Ads conversion alignment
• Conversion quality — are you optimizing toward the right actions?
• Attribution gaps and misreported data

What You Get

Every audit includes a clear set of deliverables:

• Full audit report
• Loom walkthrough (15–30 min video walking through every finding)
• Prioritized action plan — what to fix first and why
• Quick wins vs structural fixes — so you know what moves the needle now vs later
• Optional implementation roadmap — if you want us to execute the changes

Sample Findings

Here are examples of what audits typically uncover:

• 30–50% of spend wasted on poor match types and irrelevant search terms
• Conversion tracking misfiring or duplicated, inflating reported performance
• Branded campaigns inflating ROAS, masking poor non-brand performance
• Performance Max cannibalizing Search, stealing credit from higher-intent campaigns

These aren’t hypotheticals, they show up in the majority of accounts we review.

Our Process

1. Access + Intake — You grant read-only access and share any context on goals, KPIs, and history.

2. Audit (3–5 business days) — We go through every layer: structure, keywords, ads, landing pages, and tracking.

3. Report + Walkthrough — You receive the full written report plus a recorded Loom walkthrough.

4. Optional Implementation — If you want us to execute the fixes, we scope that separately.

Pricing

Audits start at $500 depending on account size and complexity.

Not ready for a full audit? Start with a free mini review and we’ll flag the top 3 issues in your account at no cost.

Why RambleMeans

• Google Ads specialist — not a full-service agency that treats PPC as an afterthought
• Experience across agencies and direct clients — we’ve seen the patterns, on both sides
• System-level thinking — we diagnose root causes, not surface symptoms

Related Services

• Google Ads Management: Ongoing management for accounts that need hands-on execution
• White-Label PPC Management: For agencies that need a reliable PPC partner behind the scenes

FAQ

What is a PPC audit?

A PPC audit is a comprehensive review of your Google Ads account covering structure, keywords, ad copy, landing pages, and tracking. The goal is to identify wasted spend, missed opportunities, and structural issues holding performance back.

How often should I get a PPC audit?

At minimum, once per year. If you’ve recently changed agencies, launched new campaigns, or noticed a performance shift, an audit is the right first step.

How long does the audit take?

Most audits are completed within 3–5 business days after we receive access.

Do you implement the changes you recommend?

We can. The audit itself is diagnostic — implementation is scoped and priced separately based on the work involved.

Do you work with agencies?

Yes. A significant portion of our audits are for agencies who want an independent review of client accounts or need a second opinion before making strategic changes.