PPC Audit Services That Uncover Wasted Spend & Missed Opportunities

Why a PPC Audit Matters

Running PPC campaigns without regular audits almost always means:

That’s why agencies trust Ramble Means:

• Wasted spend on irrelevant clicks
• Poor account structure that limits performance
• Broken or missing conversion tracking that hides ROI
• Missed opportunities in bidding, targeting, and ad creative

Our PPC audit services provide a comprehensive health check of your Google Ads account (and other paid platforms), offering a clear roadmap to optimize your budget and increase profitability.

         Most businesses waste 20–40% of their PPC ad spend. A professional audit pays for itself within weeks.

What Our PPC Audit Covers

Our audits are comprehensive and tailored to your business.

1. Account Structure Review

• Campaign and ad group setup
• Keyword match types and overlap
• Ad rotation and asset usage
• Negative keyword coverage

2. Targeting & Bidding Analysis

• Geographic and demographic targeting
• Audience segmentation
• Device, time-of-day, and location bid adjustments
• Smart bidding vs. manual strategy assessment

3. Ad Copy & Creative Review

• Ad relevance and CTR benchmarks
• Extensions and ad asset performance
• A/B testing opportunities

4. Conversion Tracking & Analytics

• Google Tag Manager setup check
• GA4 event and conversion accuracy
• E-commerce tracking & revenue attribution
• Call tracking or form fill validation

5. Performance Metrics & Benchmarks

• Current CPL, CPA, and ROAS
• Benchmark comparison by industry
• Budget allocation analysis

6. Actionable Recommendations

• Priority fixes to cut wasted spend
• Growth opportunities (campaigns, audiences, channels)
• 90-day roadmap to scale ROI

Who Needs a PPC Audit?

Our audit services are ideal for:

• Businesses spending $1,500+/month on Google Ads but not seeing results
• Agencies that need a white-label PPC audit for client accounts
• Companies switching providers and wanting a second opinion
• In-house marketing teams needing a sanity check before scaling spend

Deliverables You’ll Get

• Audit Report – Clear findings with screenshots & explanations
• Prioritized Action Plan – Quick wins + long-term improvements
• Strategy Call – 30–45 minute walkthrough of your audit with our senior PPC strategist

Pricing

We offer two audit levels depending on your needs:

• Free Lite Audit – A high-level review of your account to highlight gaps & issues.
• Full Paid Audit – Deep dive with an actionable roadmap and call. Cost credited toward management if you choose to work with us.

Why Choose Ramble Means for Your PPC Audit?

• 15+ years of PPC experience across e-commerce, SaaS, local services, healthcare, and more
• Unbiased analysis – we highlight what’s broken and what’s working
• Data-driven recommendations – no fluff, only what will move the needle
• White-label options – agencies can resell our audit under their own brand

FAQs – PPC Audit Services

How long does a PPC audit take?

Typically 3–5 business days, depending on account size.

What platforms do you audit?

Primarily Google Ads, but we also review Microsoft Ads (Bing), Meta Ads, LinkedIn, and TikTok campaigns if access is provided.

Do you need full account access?

Yes, read-only access to Google Ads, Tag Manager, and GA4 is preferred.

Can I get a white-label PPC audit?

Yes, we provide branded reports for agencies managing client accounts.

Is the free audit really free?

Yes, our Lite Audit is free. A more in-depth audit is available as a paid option, credited if you move forward with management.