NOOD originally started as Nudwear in 2012, has carved a niche in the lingerie market by offering innovative and premium bra alternatives. These products cater to a wide range of women, offering braless, backless, strapless solutions, and inclusive of all sizes and skin tones.
The rebranding to Nood began a mission to introduce more sustainable and functional bras, addressing women’s growing demand for comfort and functionality.
Category: eCommerce
Goals
- Explosive growth on the heels of a re-brand while retaining profit margins
Challenges
The lingerie and nipple cover industry is fiercely competitive, and Nood faced the challenge of increasing brand awareness and sales in a market saturated with similar products. The key was to communicate their unique value proposition and powerful brand story effectively to stand out and resonate with their target audience.
Approach
We worked with Nood to tackle these challenges head-on. The strategy encompassed a comprehensive go-to-market plan that included e-commerce strategy, business growth planning, advertising strategy, and the development of new landing pages and creative content.
This multi-stage approach was designed to reinforce Nood’s brand position, establish a true partnership in creativity and growth, and scale their direct-to-consumer eCommerce business.
The performance marketing strategy, which we were directly responsible for, focused on platforms like Facebook Ads & Instagram Ads with UGC style content, and Google Shopping Ads, which yielded significant conversions through targeted messaging and creative testing.
Results
Our Google Ads strategy led to remarkable outcomes within the first 5 months:
+1,212.59% Revenue
Substantial revenue growth without sacrificing profitability
+50.50% CVR
Increased conversion rate speaks to the high quality Ads traffic
+88.44% ROAS
Retained (and massively increased) profit margins through 12x growth
Meta Ads (Facebook & Instagram) in a holistic capacity performed well:
+252.73% Revenue
+186.96% Orders
+3.28% ROAS
Conclusion
Nood’s case study exemplifies the power of a well-crafted direct-to-consumer strategy in the competitive eCommerce landscape.
By focusing on their unique value proposition, understanding their audience, and leveraging targeted advertising, Ramble Means was able to significantly increase brand awareness, sales, and customer engagement in as little as 5 months.
This success story highlights the importance of strategic partnerships, creativity, and data-driven decision-making in achieving business growth and establishing a strong market presence.
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