Overview of the Company
Paper Mart, a family-owned and operated company since 1921, has grown to become the largest discount packaging supply company in the United States. With over 100 years of industry experience, they offer a vast selection of over 20,000 quality products at competitive prices, catering to various business needs. Paper Mart has evolved from a small garage in Los Angeles to a major industry player. It has expanded to a team of more than 250 employees, providing packaging, craft, and party supplies to a wide customer base.
Goal
- Increase revenue and ROAS through Google Ads, without significantly impacting the marketing budget.
Approach
- Adopted a multi-faceted digital marketing strategy with a focus on Google Ads. The strategy was designed to cover the full marketing funnel and included
- Search Ads: To capture high-intent searches and drive conversions.
- Shopping Ads: To showcase their extensive product catalog directly in search results.
- Performance Max: To leverage Google’s AI and machine learning for optimizing ad placements across platforms.
- YouTube Ads: To engage potential customers through compelling video content.
- Demand Generation: To create awareness and drive interest in their offerings.
This approach was supported by strategic campaigns on Microsoft/Bing Ads and Paid social platforms, including Meta ads and TikTok ads, to ensure a comprehensive digital presence.
Results
- Revenue Growth: Google Ads revenue saw a significant increase of +129.92%.
- Enhanced ROAS: Google Ads ROAS improved by +174.70%, indicating a highly efficient use of the advertising budget.
Client Feedback:
Ramble Means showcased the effectiveness of a skillfully executed Google Ads strategy, highlighting the efficiency of the campaign management. The focus was on optimizing costs while maximizing returns. By leveraging a comprehensive approach across multiple digital channels, Paper Mart not only achieved significant growth in revenue and ROAS but also managed to navigate the challenges of rising advertising costs effectively.