Aksaaya offers Ayurvedic massage, wellness and spa treatments aimed at tourists in Sri Lanka. With seasonal demand peaks and high-ticket services, an effective Paid Ads strategy requires precise targeting and reliable tracking to capture qualified prospects.

Category: Local Services Business (Seasonal)

The Challenge

When we took over Aksaaya’s Google Ads in early 2025, the account had three major issues:

• No true booking data — previous conversions were shallow form fills and unqualified leads
• Fragmented campaign structure with inefficient targeting and weak performance signals
• Seasonal timing — advertising was running during a known off-season period

What We Did

• Reworked conversion tracking to record verified bookings through their WordPress site
• Launched a new Search campaign targeting high-intent keywords
• Set up a Performance Max campaign to reach broader, discovery-phase users across YouTube, Gmail, and Display
• Optimized bids and targeting to prioritize quality over volume and improve ROAS

Results

• +143.96% Increase in Tracked Bookings: Switched from low-quality leads to verified, revenue-driving bookings
• +456.55% Increase in Conversion Value: Implemented real-time tracking synced to actual customer purchases
• +275.61% ROAS Growth: Total ROAS increased from 1.1x to 4.15x during the off-season
• +300.97% Cost Efficiency: Dropped cost-per-booking to just $13.49 — down from an estimated $50–$70 before the rebuild

Why It Worked

• Rebuilding tracking allowed campaigns to optimize for real, high-value conversions
• High-intent keyword targeting prioritized quality leads over vanity metrics
• Performance Max campaigns were trained on clean, actionable data
• Budget was allocated strategically, not wasted on off-season traffic

Next Steps

With peak season approaching in Q4, we’re now positioned to:

• Track customer LTV to optimize not just for bookings, but long-term revenue
• Increase spend strategically as demand surges
• Deploy remarketing campaigns to re-engage interested users
• Expand to Meta and other paid channels for a full-funnel approach