Truly Grounded is a UK-based wellness and lifestyle brand dedicated to promoting natural health and well-being through high-quality, eco-friendly products.

Since its inception, Truly Grounded has focused on providing products that support a balanced lifestyle, including essential oils, meditation accessories, and sustainable living items.

With a growing customer base, Truly Grounded is committed to enhancing the well-being of its community through mindful living

Category: eCommerce

Goal

• Increase revenue & drive conversions through Google Ads, while keeping to a target ROAS (cost per acquisition) to maintain profit margins.
• Rebuilt existing campaign structure for performance while preparing for Shopping Ads/PMax roll out.

Approach

Truly Grounded sought to enhance its digital marketing efforts through a targeted full-funnel Google Ads strategy:

• Search Campaigns: Targeting high-intent keywords related to their wellness products to drive relevant traffic to the website
• Performance Max Campaigns (Feed Only): Leveraging Google’s AI to optimize ad placements across different platforms with focus on Shopping Ads (Product Listing Ads).
• Brand Campaigns: Ensuring that Truly Grounded maintained a strong presence when users searched specifically for their brand.

Results

• Revenue surged by 14.42%
• ROAS improved by a substantial 44.51%.
• 34.81% decrease in cost per conversion: Ad spend was reduced by 20.82% while conversions increased

Ramble Means strategic use of the Google Ads campaign demonstrated a clear return on investment, with a 14.42% revenue increase and a 34.81% reduction in cost per conversion.

By effectively leveraging Google’s platform and optimizing ad performance, Truly Grounded achieved substantial growth and strengthened its market position.

Truly incredible…!

Client Feedback

“Daniel has done an exceptional job managing our Google Ads account for Truly Grounded. Since he took over, we’ve seen a significant boost in revenue while keeping our cost per conversion at profitable levels, which is crucial for our e-commerce growth. Daniel brings extensive knowledge and a strategic approach, ensuring that every campaign is optimized to meet our goals. His expertise and proactive communication make him a pleasure to work with, as he’s always on top of adjustments and new opportunities. We would highly recommend Daniel to other e-commerce brands looking to accelerate their growth and achieve better results from their advertising efforts.”

– Benjamin S.