Paper Mart, a family-owned and operated company since 1921, has grown to become the largest discount packaging supply company in the United States.

With over 100 years of industry experience, they offer a vast selection of over 20,000 quality products at competitive prices, catering to various business needs. Paper Mart has evolved from a small garage in Los Angeles to a major industry player.

Paper Mart has expanded to a team of more than 250 employees, providing packaging, craft, and party supplies to a wide customer base.

Category: eCommerce

Goal

• Increase revenue and ROAS through Google Ads, without significantly impacting the marketing budget.
• Efficiently use the ad budget between different campaigns
• Rebuild the account without harming performance
• Find new avenues for growth

Approach

Adopted a multi-faceted digital marketing strategy with a focus on Google Ads. The strategy was designed to cover the full marketing funnel.

• Search Ads: To capture high-intent searches and drive conversions.
• Shopping Ads: To showcase their extensive product catalog directly in search results.
• Performance Max: To leverage Google’s AI and machine learning for optimizing ad placements across platforms.
• YouTube For Action: To engage potential and returning customers through compelling video content.
• Demand Gen: To create awareness and drive interest in their offerings.

This approach was supported by strategic campaigns on Microsoft/Bing Ads and Paid social platforms, including Meta ads and TikTok ads, to ensure a comprehensive digital presence.

Results

• +129.92% Revenue Growth: Google Ads revenue saw a significant increase
• +174.70% ROAS Growth: Improved Google Ads ROAS indicates a highly efficient use of the advertising budget.

Conclusion

Ramble Means showcased the effectiveness of a skillfully executed Google Ads strategy, highlighting the efficiency of campaign management.

Our focus was on optimizing costs while maximizing returns. By leveraging a comprehensive approach across multiple digital channels, Paper Mart not only achieved significant growth in revenue and ROAS but also managed to navigate the challenges of rising advertising costs effectively.