Washmen is a leading laundry and dry-cleaning service in Dubai, UAE. Their mission is to provide the best laundry service in the region with a focus on customer satisfaction and efficiency.

Category: App (B2C Startup)

Goal

• Increase brand visibility, app sign-ups and purchases through Google Ads
• Dominate Google Ads search impression share
• Curb wasted ad spend
• High-intent traffic via Google Ads

Approach

Washmen was in a very aggressive growth phase and we tailored a performance marketing strategy for success:

• Search Ads Keyword Match-Type: move away from broad-match keywords and into phrase-match and exact-match
• High-Value Keywords: Identified top performing keywords and restructured campaigns to focus on these
• Aligned Messaging: adopting phrase and exact-match keywords allowed us to better tailor ad copy messaging to the end user’s specific searches
• Targeted Spend: focused on high performing keywords in order to drive market dominance and #1 ad positioning.
• Track Proper Conversions: identified high-intent users correctly by feeding deep conversion data into the Google Ads system

Results

• 131.21% Increase in Sign-ups
• 119.59% Increase in First Purchases
• 70.42% Increase in Website Avg. Session Duration – users spent more time on the website as a result of account rebuild
• 96.76% Decrease in Website Bounce Rate – a massive decrease in bounce rate shows the account rebuild was successful in bringing the correct users to the website
• 97.57% Search Impression Share within first 2 months (132.65% improvement)
• #1 Average Ad Position – from 2.1 to 1.1 in first 2 weeks and eventually holding #1 position within 2 months
• 33.55% increase in Click-Through-Rate (CTR) indicating a strong alignment of keyword search terms to ad-copy.

Conclusion

Ramble Means’s approach to Google Ads significantly enhanced Washmen’s digital presence, eliminated wasted ad spend and drove substantial growth.

We’ve demonstrated the power of a well-executed performance marketing strategy in driving business success.